🍴 FoodService
A TPM built for your FoodService team
- Operator & Distributor Deals
- Commercial & Non-Commercial
- Direct Operator Rebates
- Deviated thru Distributor Rebates
- Bid Management
- DOT Indirect needs
- Location Level Data
- Double Dip
Streamline FoodService and Retail trade management, TPO, and end-to-end deduction processing on a single platform.
Your FoodService people will feel like they are in a FoodService TPM.
Your Retail people will feel like they are in a Retail TPM.
GoTrade brings FoodService and Retail together on one platform while giving each team the workflows, terminology, deal structures and tools designed for the way they manage trade.
Plan the trade. Acquire the data. Reconcile it. Manage deductions. Turn it into insights.
Plan and build FoodService and Retail trade programs with your customers. Create promotions, contracts and deals, manage products and rebate structures, and forecast trade spend — all in one place.
Automatically collect claims, billbacks and backup from retailer/distributor web portals, EDI, email boxes and other sources.
Match, validate and reconcile claims to your promotions and contracts.
Connect claims and billbacks to open deductions so your team can resolve issues faster.
Get real-time visibility into trade spend, claim performance, deductions, ROI and trends.
From ERPs to retailer portals to other business systems, GoTrade connects with the sources that power your trade data — and can move data back out wherever you need it.
Whatever system holds your master data, we can work with it — from QuickBooks to SAP HANA and everything in between.
We gather your claims, billbacks and deductions from the sources your trading partners use.
Bring in data from other business systems, and send data out to wherever your client needs outbound data to go.
GoTrade is powered by AI, and Gia is your always-on trade expert. Open the GoTrade app on your phone, tablet or computer and simply talk or type to Gia. Ask questions, get insights, create reports, update records and handle a wide range of tasks — all in seconds.
GoTrade Solutions was founded by a team that has spent decades in the CPG and FoodService trade promotion industry. We’ve lived the challenges you face — from building trade plans to managing claims, deductions and data from every corner of the market. That’s why we built GoTrade: a modern, unified platform designed by practitioners, for practitioners.
Brian is a trade expert and proven entrepreneur who builds technology around the way manufacturers really work. He co-founded a Trade Promotion Management company that achieved a successful exit, and he brings decades of hands-on experience in trade planning, promotions, claims and deductions to help companies turn complex trade programs into profitable growth.
Adam brings deep technical and product experience to GoTrade. He previously co-founded another TPM company with Brian, giving him a rare combination of hands-on TPM knowledge, software architecture experience and an understanding of how trade teams actually work.
Terry is an entrepreneur and consumer goods technology executive who helps companies build and scale by connecting deep CPG expertise with practical technology strategy. Drawing on more than 30 years across consumer goods and enterprise software, he helps teams identify market opportunities, shape customer-focused products, and develop commercial strategies that drive growth.
GoTrade delivers specialized Trade Promotion Management for both FoodService and Retail in one unified solution. Powered by Gia AI, the platform enables teams to build contracts, analyze spend, and manage tasks using natural voice or text commands. It automatically captures claims, billbacks, and backing documentation from any source, matching them against open deals to resolve deductions faster. Created by trade promotion experts, GoTrade syncs effortlessly with your existing ERP to bring full transparency to your bottom line.
See how GoTrade can help you automate, connect and grow.